Shelden Smollan

Chief Experience Officer

Shelden Smollan is the Chief Experience Officer at Experior Financial Group Inc., a role he has held since 2017. With over 30 years of leadership experience in the Canadian insurance industry, Shelden has dedicated his career to delivering exceptional client experiences, empowering advisors, and driving innovation.

His journey began in 1994, when he launched and managed a new insurance agency at London Drugs Insurance Services. He later served as Regional Sales Manager at Assumption Life for over a decade, simplifying processes and exceeding service expectations. As Vice President of Distribution at Insurance Supermarket Inc., he partnered with brokers nationwide to introduce innovative market solutions and streamline operations.

At Experior, Shelden’s mission is to ensure every client interaction reflects the company’s commitment to service excellence. He is a recognized industry leader with a strong focus on relationship management and providing insurance solutions for all clients, including those who are traditionally hard to insure.

Author

About Shelden Smollan

Expertise & Core Skills:

Client Experience & Relationship Management: Focused on delivering superior client interactions and building long-term trust.
Strategic Sales Leadership: Drives growth through effective sales strategies and advisor support.
Advisor Training & Development: Empowers advisors with the knowledge and tools to succeed.
Product Development & Market Positioning: Identifies and introduces innovative insurance solutions.
Insurance Solutions for Hard-to-Insure Clients: Specializes in tailored products and guidance for a broad range of clients.