Experior Financial Group Announces Strategic Alliance with Associate Owners Group Inc.

Names Jamie Prickett Co‑CEO, Targets IPO Readiness in Three Years

Creating a North American financial powerhouse
September 26, 2025

Strategic Alliance Overview

Experior Financial Group and Associate Owners Group Inc. (AOG) have announced a strategic alliance that brings AOG officially into Canada through Experior. This partnership creates unprecedented value for agents and positions the combined entity for North American market leadership with a three-year IPO readiness target.

New Leadership

Lee-Ann Prickett, Jamie Prickett, Monte Holm, and Lisa Holm standing together after signing documents to officialize their alliance.
From left to right: Lee-Ann Prickett, Jamie Prickett, Monte Holm, and Lisa Holm

  • Jamie Prickett

    Co-CEO of AOG & Board Member

  • Monte Holm

    Co-CEO of AOG

  • Lee-Ann Prickett

    President and CEO of Experior

  • Jerry Vahl

    AOG Chief of Staff & Board Member
"This alliance represents the next evolution of our mission to build financial foundations for families. By officially bringing AOG into Canada through Experior, we are empowering our agents with ownership opportunities, creating the opportunity for generational wealth for our shareholders, and positioning ourselves for IPO readiness within three years. Agents will have access to everything they could need to succeed from E&O insurance, Reinsurance, P&C insurance, a CRM and a host of support services."
— Jamie Prickett, Co-CEO of AOG
"Experior's leadership and rapid growth are truly remarkable. With Jamie joining me as Co-CEO, and the combined strength of our organizations, we are poised to disrupt the industry, expand rapidly across North America, and deliver extraordinary value to both families and financial professionals."
— Monte Holm, Co-CEO of AOG

Hear Monte's Vision for AOG

AOG Co-CEO Monte Holm shares his vision for the future of AOG and the strategic importance of this alliance.

Announcing a Historic Alliance

Monte Holm and Co-CEO Jamie Prickett discuss the impact of the AOG alliance for agents, families and the industry.

Media Contact

Joanna St Jacques

Director of Marketing

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