Our Authors
Meet the authors behind Experior’s insights. Learn about our Canadian leaders, explore their profiles, and discover their latest articles
The People Behind the Insights
People are the key to our success at Experior Financial Group. The leaders you’ll meet here don’t just talk about the industry; they work in it every day. Their voices bring fresh perspectives, grounded experience, and a deep passion for helping clients and agents across Canada grow stronger.
We’re proud of the fact that our team isn’t made up of distant executives hidden behind closed doors. Instead, our authors share their thoughts openly, whether it’s about building stronger client relationships, shaping the future of financial services, or finding new ways to support our agents.
Every profile here shows years of hard work, leadership, and dedication. They all show what makes Experior Financial Group different: real people, practical solutions, and a real commitment to doing the right thing for families and businesses.
Shelden Smollan
Chief Experience Officer
Shelden has been in business for over 20 years and is known for putting people first. He has to make sure that every time he talks to a client, it is planned, honest, and helpful. People who work with him say he is smart, full of energy, and always ready to help.
Read Shelden’s Profile
Joanna St-Jacques
Director of Marketing
Joanna has a lot of creativity, strategic thinking, and knowledge about how brands connect with people. She leads a talented team that works to grow businesses in Canada, the U.S., and Puerto Rico. She has worked in digital marketing and entrepreneurship.
Read Joanna’s Profile
Amber Miller
Marketing Manager
Amber loves telling stories and getting people involved online. She has run campaigns, big events, and creative projects that have made Experior more famous in real life and online. She is a big part of many of our marketing successes because she knows how to connect with people.
Read Amber’s Profile
Check out our authors’ most recent articles, news, and other resources. Each piece demonstrates their knowledge and dedication to keeping clients and agents up to date, motivated, and prepared for what’s next.
Why Experior Financial Stands Out?
What makes Experior different? It’s the combination of heart and strategy. Our leaders have decades of experience, but they’ve never forgotten what it feels like to sit on the other side of the table, unsure about which choice is best. That’s why everything we do, from the way we train agents to the way we design our tools, comes back to clarity, trust, and doing the right thing.
So whether you’re looking for life insurance coverage, retirement solutions, or just a smarter way to manage your money, you’ll find that Experior isn’t like the others. We’re here to help you take the next step with confidence, knowing you’ve got a partner who understands where you’re coming from and where you want to go.