Shelden Smollan

Shelden Smollan CXO of Experior Financial Group has over 45 years of experience in the Life Insurance and financial services industries. He possesses superior skills in visioning, marketing, and executive leadership of insurance sales and management.


It’s over 45 years that Shelden Smollan has served in many facets of the Life Insurance industry. He possesses superior skills in visioning, marketing and executive leadership of insurance sales and management.

He is a student of the insurance industry. His top-notch people skills with a hands-on style of executive management in marketing initiatives including Internet, Direct Response Marketing, e-Commerce, have led to major industry innovations in the mid and underserved market.

Having spent nearly a lifetime in the business, he has experienced being an advisor with a Career carrier, brokerage director with four carriers, MGA, innovated and started marketing insurance products to customers face to face in one of the largest drug store chains in Canada, launched two call centers, director of marketing for the largest P&C Agency in Canada, helped create the largest MGA in Canada amongst many product creations and eCommerce fulfillment projects with several carriers.

He is a highly motivated team leader with an energetic and empathetic personality that understands the needs of each and every person with whom he is associated.

For the past Five years he has served as the Chief Experience Officer of Experior Financial Group. Canada’s fastest growing MGA. Experior’s arrival in Canada (and now the USA) sparked the disruption the industry has been waiting for. Experior’s core value of “People over Profits” is the financial services leader in the growing mid and underserved market.

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