About us

About Experior Financial Group Inc.

A group of young agents meeting at a desk and working on a laptop

Our Founders

CEO, Jamie Prickett and President, Lee-Ann Prickett have a combined 30+ years in the financial services industry serving customers.

They have taken the best of the captive companies, the best of the broker world and the best of the network marketing organizations to create a genuinely unique Tri-Brid, Managing General Agency (MGA) that works for both our clients and our agents.

Established in 2014, our 2900+ team of well trained, state and provincially licensed associates are available across Canada and the USA to assist you with all of your insurance and investment needs. Our associates appreciate the ongoing training and support they receive throughout their financial services career with Experior Financial Group.

Experior Financial Group: headquartered in Guelph, Ontario Canada and Cheektowaga, New York USA. Our Experior Financial Group Executives boast well into hundreds of years of experience in the financial industry. Experior Financial Group Representatives receive a high level of training, ongoing support and mentoring from our hands on Executive Leaders ensuring that our clients receive superior solutions.

We have become known across the country as one of the fastest growing MGA’s in Canada and we have expanded into the USA to bring this unique model south of the border. Experior Financial Group is also a proud member of CAILBA.

Jamie and Lee-Ann
The CEO and President of Experior Financial Group sitting together on a stage

Building financial foundations for families to empower them today and leave a legacy for tomorrow.

CEO Jamie Prickett and President Lee-Ann Prickett.

Experior Financial Group's Core Values

Core values are the fundamental beliefs of a person or organization. These guiding principles dictate behavior and can help people understand the difference between right and wrong. Core values also help companies to determine if they are on the right path and fulfilling their goals by creating an unwavering guide.

When choosing a company to work for or expert to help you, it is important your core values align.

If your gift is serving others, serve them well. If you are a teacher, teach well. If your gift is to encourage others, be encouraging. If it is giving, give generously. If you have leadership ability, take the responsibility seriously. And if you have a gift for showing kindness to others, do it gladly.

Core Values
  • Leading

    We respond to peoples gifting's by inspiring accountable, ethical and diligent behaviours to achieve compassionate and sustainable resources.

  • Teaching

    We teach financial literacy based on principles that are proven in order to facilitate personal financial freedom and responsibility for individuals and families.

  • Encouraging

    We encourage our agents, families we serve and the communities we live in. We do this by always helping people in their gifting's and consistently working on ourselves.

  • Giving

    We receive generously and therefore we inspire people to be generous givers in their communities. We encourage volunteer opportunities and offer some opportunities corporately.

  • Showing Kindness

    We model principles of compassion with respect and generosity. We listen, understand, empathize and respond.

  • Serving

    We serve families and their communities by facilitating financial security and planning.